![]() Tell them right away why the product is game-changing!Īre you confused about the reason you need to sign up for Tidio, the Live Chat app? Your product needs to make an impact on the customer’s job/life for them to care. To show why your customers need your SaaS.It only needs to actually explain what your product is for: and it needs to do that well.ĭo you have any doubt as to what liverecover does? They recover abandoned carts and are not afraid to admit it out loud.Īnother SaaS company that explains their product well right in the header is Trello. Or how many puns you can fit into a sentence. Your headline does not have to show off your vocabulary. The two main reasons for your headlines existing are: Sorta, but the main purpose is slightly different. Just value.īut wait-why are we writing these headlines?Īre we writing them to catch the attention of our visitors? No 7-syllable words that only Cambridge graduates understand. Learn how your customers talk, and what they need, and cater to them. Your headlines should speak to your customers. ![]() ![]() Be precise about what you’re offering, and don’t do witticisms. Let’s get acquainted with the 4 basic rules for SaaS headlines first:
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